Old Rule: If public already knows the juicy stuff in a book, it won't sell.
New Rule: Best thing that can happen to you is for juicy stuff to be all over the @nytimes

In "Faster" world not sure Old Rule won't come back. Will people buy Bolton's book TWO WEEKS after it's in NYT? https://t.co/yRrZcBBvTy

— Mickey Kaus (@kausmickey) January 28, 2020

from Twitter https://twitter.com/kausmickey